The WebPulse 0–100 Risk Score Explained

What the data reveals about e-commerce websites — from risk patterns to opportunity signals.

Every WebPulse scan produces a risk score from 0 to 100, combining two intelligence layers.

How the Score Is Built

The score has two components:

Rule Engine (0–60 points) — deterministic, instant checks:

  • Missing HTTPS: +10 points
  • Very new domain (<30 days): +15 points
  • No contact information: +8 points
  • No Privacy Policy: +6 points
  • No About page: +5 points
  • Scam-like language detected: +5 per pattern (capped)
  • Aggressive sales tactics: +5 points

AI Layer (0–40 points) — deep content analysis:

  • Content manipulation and urgency tactics
  • Inconsistent business identity
  • Hidden or suspicious link structures
  • Overall site intent classification
  • Content quality and authenticity assessment

Reading the Three Risk Bands

0–30 — Low Risk ✅

Site demonstrates strong trust signals. HTTPS present, legal pages exist, contact info available, content is straightforward. Suitable for most interactions.

31–60 — Medium Risk ⚠️

Some trust gaps detected. The site may be legitimate but is missing important signals. Investigate before sharing payment details or sensitive information.

61–100 — High Risk 🚨

Multiple risk signals detected. Proceed with significant caution. High-risk sites may be scams, phishing operations, or simply poorly maintained. The AI layer's explanation tells you exactly why.

What the Score Doesn't Tell You

The score is a risk indicator, not a verdict. A legitimate new startup might score 45 simply because it's new. A well-established scam operation might score 55 because it has learned to mimic trust signals. Use the score as one input alongside the full evidence trail — red flags, trust signals, and AI explanation — to form your own judgement.

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